The Creator Media Kit: Why You Need One and What to Include
The Creator Media Kit: Why You Need One and What to Include
If you’re a creator, aspiring ambassador, or microinfluencer — a media kit is your first impression. And in a world where brands are working with hundreds of creators at once, it helps you stand out from the noise.
But what actually goes in a good media kit? And how do you make one that doesn’t just look pretty — but gets you booked?
Let’s break it down.
What is a Media Kit?
A media kit is a personal pitch deck.
It tells a brand who you are, what you’re about, and why you’re worth collaborating with — all in one clean, visual document.
Whether you’re applying for an ambassador program or pitching a partnership, it’s your chance to make the ask easy.
What to Include in Your Media Kit
1. Your Bio
Keep it personal, not formal. Include your name, niche, platform focus, and what your audience cares about.
2. Audience Breakdown
Brands want to know who you reach — not just how many. Include:
- Platform stats (followers, views, engagement rate)
- Audience age range, location, and interests
3. Your Content Style
Add a few screenshots or links to your best posts. Show your tone, consistency, and brand alignment.
4. Brand Collab History (if applicable)
Have you worked with any brands before? Include logos, short wins, or testimonials — even if they were gifted partnerships.
5. Collaboration Options & Rates
List what you offer (Reels, Stories, Unboxings, UGC, etc.) and pricing ranges — or note if you’re open to gifting or long-term partnerships.
6. Contact Info + Link Tree/Portfolio
Make it easy for the brand to say yes.
Pro Tip:
Make it visual. Use Canva, Notion, or Google Slides to design something clean and branded. Think: 1–2 pages max, no fluff.
Want a Free Template?
We’ve created a plug-and-play Canva template that helps creators build polished media kits in under 30 minutes.
[Download It Here] (or link to future lead magnet)
Final Thought
A media kit isn’t just about looking good — it’s about showing up like a professional.
And if you want to land better collabs, it’s one of the best places to start.
Need help pitching to brands or getting inside ambassador programs?
We’ve got you.