Bad Athletics

We helped BAD Athletics scale from 0 to 400+ ambassadors, driving a 10x revenue increase. From recruitment to monthly engagement, we built the full backend - and the results speak for themselves.

Client
Bad Athletics
Service
Recruitment & Management
Year
2019

BAD Athletics Case Study Page

Project Type:

Microambassador Recruitment & Program Management

The Challenge

BAD Athletics is a women's wellness brand focused on building strength and confidence. While they had loyal customers, they lacked a system for turning that customer base into long-term brand advocates.

They needed a scalable structure to recruit microambassadors—not traditional influencers, but real women aligned with their mission—to generate grassroots visibility, consistent UGC, and sustainable growth.

Our Solution

CreativeOps developed and launched a fully customized ambassador infrastructure:

  • Built a targeted recruitment funnel to attract microambassadors
  • Designed a branded application and onboarding experience
  • Implemented tier-based incentive structure with milestone tracking
  • Created plug-and-play engagement workflows and email templates
  • Established a repeatable system for monthly activation and retention

The Results

  • 400+ microambassadors recruited and onboarded
  • Q1 revenue scaled from $3,205 to $103,928 (YOY increase)
  • Consistent UGC and brand mentions across social platforms
  • Shifted growth from ad spend to community-driven momentum
  • Gave the BAD Athletics team a sustainable, hands-off system

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